Adventures in Marketing — Week 498

Adventures in Marketing – Week 498
Sold a MESSIAHS and a BOB.
The former (pre-order) went to a law school classmate, who never practiced but had a distinguished career in journalism. The latter was my first café sale in weeks.
The buyer was an athletic looking young man in short shorts and a burgundy t-shirt. He said he was a social worker, who was in town for a concert by a performer with whom I was unfamiliar and whose name I immediately forgot. When I asked for his name for the inscription, he said it was for his partner. “He’s a Dylan fan.” My internal response to that pronoun reminded me I am not as WOKE as I might like to think I am.
But upon reflection, I realized this was not surprising. I always note a customer’s race, gender, approximate age, and ethnicity. Data for… I don’t know what. But the diversity delights me.

In other news:
1.) My resubmitted article to TCJ, while “beautiful,” will require “cosmetic” fixes. Okay with me.
2.) Otherwise, it’s all MESSIAHS.
A.) About a dozen web sites, two in unknown-to-me languages, are announcing its forthcoming availability. I assume this is a positive sign, but I can’t say for sure.
B.) Most, but not all, those who received gift copies have thanked me. Only one has indicated he’s read it – but he’s read it all and discussing it with him has been great fun. (Three have complained about the print size, which tells you something about the demographics of my audience. One said he would use a magnifying glass. Another said it might have to wait until cataract surgery happened.)