Adventures in Marketing: Week 114

To recap for new “friends,” ever since I started self-publishing, my primary marketing strategy has been sitting in a café with a “Buy Bob’s Books” sign on my table and two-to-five of my books beside it. This is not only a mercantile endeavor but an example of performance art, and each week I report on what has transpired, with occasional asides about other aspects of my literary career.
All books mentioned are available from

Sold a “Best Ride.”
I’d overheard a young man in the café saying into his iPhone that he was writing a book, which, upon inquiry, turned out to stem from his mother’s death from cancer, and since The-Book-Formerly-Known-As-Heart stemmed from my own non-death from cardiovascular disease, one thing led to another, and one of these “others” was my learning he was from Guam and had played basketball in leagues across the Far East and his learning BR concerned a basketball player in western Pennsylvania… I look forward to talking to him again.
Another fellow picked up both “Cheesesteak” and “The Schiz.” He was interested in self-publishing an anti-Trump coloring book “for children of all ages, 4-to-94.” He was rushing off to meet a friend, but looked forward to speaking with me again. Him, I was not so sure about.
I ought to get over judging people by whether or not they buy a book.

In other news, TBFKAH is now entitled “I Will Keep You Alive: A Cardiovascular Romance.” This was the result of much good-natured e-mail banter involving me, Adele, Milo, Marc, and Mary, with Francois, the cover designer, awaiting our decision so he could go ahead. Then there was further banter about whether to further describe the book on the front cover, aside from the already agreed to “celebrity” endorsement (There won’t) and even further about the nature of the design itself.
The original idea was to capture an image described within the book. But despite Francois’ noble efforts – and half-dozen proffered sketches – no consensus was reached. Consensus was almost reached on one sketch, but Adele strongly objected, and since Adele is co-author of IWKYA (and sleeping with the publisher), this objection carried weight. Francois then reversed course 180 degrees and came up with a design which swept away all opposition and wow-ed a hastily assembled focus group of family and friends [“Cool!,” “Perfect,” “A grabber,” “Startling (in a good way)”].
If I wasn’t a technological imbecile, I’d show it to you now.