Adventures in Marketing: Week 49

Sold one copy of “The Schiz.”

The buyer was a 40-something UC employee. Something in computers.
He is a fan — and unpublished writer — of sci-fi, who had previously bought and, he now told me, been delighted by “Cheesesteak.” It was, he said, “Like a vanished time that will never come again. Did you see the movie ‘Blade Runner’? That was the future, and yours was the past, but, like it, you captured this entire world.”

I, of course, had never seen it that way. The West Philadelphia of “Cheesesteak” was — and is — pretty real and living to me. But I welcomed his enthusiasm.

“This new one,” I said, “is different.”