Adventures in Marketing: Week 64

Sold one “Schiz.”

The buyer had been sitting at the next table, discussing, what sounded like, renovation of a rental property. He had a white beard, black t-shirt, ball cap, hiking shorts. He liked the back cover’s “Much Reviled.” Thumbing through, he said, “Reminds me of… What’s his name? Bukowski?”

“I was aiming for Nathanel West,” I said. “But I’ll take Bukowski.”

He said he was a sculptor, painter, “would-be architect.”

Most people go for “Cheesesteak” over “The Schiz.” People tend to go for almost everything — except “Most Outrageous” — over it.