Adventures in Marketing: Week 128

Sold a “Cheesesteak.”
The buyer had worked four decades as a public defender. He had already been a regular at the café when I staked a claim, which meant he had seen my sign and books for 128 weeks (actually 129 since I used the same number twice) of my outfit’s operation. While we had once exchanged names and occasionally acknowledged each other’s existence with nods and smiles, he had never before picked up one of my works or shown any interest in them. Why he did this particular morning was one of life’s mysteries.
Albeit, not a major one.

And I swapped an “Outlaws, Rebels…”
It went to a neatly bearded, under 50 fellow who dropped by the café and was intrigued by my set up. He was, himself, an author and publisher (of books about trolls, Rosicureans, clairvoyants, and unicorns), and since he traveled without cash and I view my Square as a measure of last resort, we explored other mercantile options, with the result that I am to receive the latest copy of his journal of “Art & Magic for Tea-Drinking Anarchists, Convivial Conjurers & Closeted Optimists”, and he my essays about cartoonists whose creative efforts flow in related channels of the unconventional.
I expect we will each add to the other’s understanding of the universe.

Adventures in Marketing: Week 127

Sold one “Schiz” and one (discounted as part of the package) “Best Ride.”
The buyer had stopped by my table in the café several days before and asked if I would be there Wednesday or Thursday. I was; he wasn’t. He was a short, elderly fellow, wearing an OAK-town baseball cap and traveling with a back pack, so I figured him as a rambling sort. “If I miss you, I’ll get you,” he’d said, while leaving, which, if enigmatic on its face, proved right-on in its execution.
Turned out he was retired from UC, where he’d worked in computers, and was enough of an old school basketball fan (See: “Best Ride”) to bring up Wilt scoring 100 against the Knicks in Hershey.

Then at the deli, I ran into the “Cheesesteak” Buyer, whose father had graduated West Catholic. He hadn’t sent it to his father yet, but he had leant it to his father-in-law. He introduced me to his two children and his wife, who turned out to be a fan of the Pat’s dining experience. (See p. 9.) We exchanged tips on how not to be taken for a tourist there, so she was looking forward to her next visit and putting this knowledge to use.

In other news…
It looks like the best selling author/cardiologist (See earlier Adventure) will not be providing a blurb for IWKYA. (“Enjoyed the first few chapters and will read more when time permits,” doesn’t quite cut it.) The publicist is considering other options. (She suggested thinking locally – librarians, bookstore owners – but I nixed that. Nationally-known or nothing, I said.) We go to the printers in a month, and I am already obsessing over how many copies and evaluating invitees to the launch party.

Adventures in Marketing: Week 126

Just when I thought there would be nothing to report, up walked Ed.
“Look at that,” he said to my sign.
“Checkered Demon,” I said.
Ed was about my age. Maybe younger. Yeah, younger. He had that New York look, Michael Cohen-sized. Heavy green zipper jacket. Greying curly hair. He did not know Checks. He did not know Wilson. Hell, he did not know Robert Crumb. “Underground comix?” I said.
“I know underground crime.” He looked at me. “I’m serious.”
Ed had hustled pool on both coasts. “Nine ball. Eight ball is for girls.”
You did not pay after each game. You settled up when you were done. He played a guy all night. At the end, in defiance of all convention, the fellow paid by check. Given the circumstances, Ed did not object. The damn thing cleared. The point was, some people you could trust.
“8:09,” Ed said. “Time for the Cheeseboard.”

In other news…
1.) In 48 hours my review of Dan O’Neill’s book has drawn zero comments at, two “Like”s at FB, one self-referential remark at my blog, and a flattering plug at “The Comics Reporter.”
Thanks, Tom – and Mike, Eric and Budd.
2.) The poet to whom I’d swapped a “Best Ride” for his latest collection compared the metaphors to William Burroughs’s. With my having already complimented his imagery, this cemented our relationship firmly enough to support conversation about insufficiently appreciated talents of American letters.
The two of us.
3.) Looks like “I Will Keep You Alive” will have an e-book edition available at the same time as the print one.

Why Does the 12-Inch-tall piano player sing?

My latest piece is up at

It begins:

“Is Dan O’Neill our age or older?” Adele said.
“Older?” I said.
“Well, he’s still got all his marbles,” she said. “Or as many as he ever had.” The occasion for these remarks was our receipt of his first book in 30 years, “The House Next Door” (Hugh O’Neill & Assoc.). “It’s the first time I’ve understood the relationship between gold and money.”
“You understand it?” It is part of Adele’s charm that I generally must identify for her who the person is that has outraged Stephanie Ruhle that morning. She returns the favor by identifying for me each Czechoslakian teenager who had made the quarterfinals of the tennis tournament of the week.
“Gold. Money. Corporations. The environment. It’s bigger than his fight with Disney.”

Adventures in Marketing: Week 125

None of the three people mentioned in last week’s adventure have reappeared. It is like expressing interest in my books is grounds for deportation by alien invaders.
But another brave fellow picked up a “Cheesesteak.” He was a very thin and very pale, with red hair and in white shorts and a white t-shirt. He looked about 12 but was studying piano at the Jazz School. I asked who he liked.
“Monk,” he said. “Bud Powell. Horace Silver.”
“Bill Evans?” I said.
“Why do people from the east always like Bill Evans?” he said.
I asked if his parents had been supportive. He said their only advice had been not to become a lawyer because lawyers were only paid by the hour. Well, it seemed they would not to have to worry about that.
He read two chapters while eating a bagel with cream cheese.

In other news…
To promote our forthcoming “I Will Keep You Alive,” Adele and I had sought cover blurbs to honor both its spiritual and medical qualities. Through someone who knew someone who knew someone, we got Ram Dass to satisfy the first. But physicians affiliated with heart care-related foundations would not support a commercial venture, despite the unanimity among literary agents we’d queried that “commerciality” was not its paramount feature, and the best-selling author of non-fiction, who belonged to our health club, said he received too many requests to accept any. Then I tossed a last-minute Hail Mary letter to a similarly successful physician/author, and he offered to read a pdf and consider it. That was unexpected and gracious and – no matter how it turned out – appreciated. So I bought his new book, a gesture I did not extend to Mr. Too-Busy-To-Even-Ask-Your-Name-Or-What-Your-Book’s-About.

Finally, the cartoonist/philosopher J.T. Dockery has written, not only the first review of “The Schiz,” but a semi-overall Levin career assessment. It will be published soon in the fringe-of-the-fringe ‘zine “Pop Wasteland,” whose selections draw from the pens of the enraged, the displaced, the misaligned, those who do not fit or care or tolerate the crap the rest of us do, and who with a bit less luck or talent or bio-chemistry would be like the fellow outside the café at this very moment, bouncing from leg to leg, gesticulating with arm upon arm, screaming at the newspaper racks. Several of these contributors, sensing a sympathetic je ne sais qua in my own writings, have sent me their work to review. Becoming the toast of this town had not been within contemplation when I first walked into Creative Writing 101a 55-years ago, and I look forward to reading what J.T. has to say with renewed appreciation of – and smiles at – the rugs upon which life sets out for us to slip.

Adventures in Marketing: Week 124

Three expressions of interest.
One was from a pianist, a man of about 70, who plays contemporary classical music with symphonies and chamber music groups. We planned a swap: one of his CDs for one of my books.
One was from an Asian-American woman, a first year grad student in psychology at UC. She is from Scranton, had gone to Penn, and lived a few blocks from where I grew up. She loved West Philadelphia for its abundance of good restaurants, which was news to me since it was not until I was in junior high that even chicken fried rice arrived within walking distance and, until I left, a drive to the Hot Shoppe at 69th Street was required for upscale dining. She wanted to buy a “Cheesesteak” but only through electronic transfers of funds that were beyond me, so she promised to return with cash.
The third tapped associations of a different kind. When my mother visited Berkeley, she never failed to remark about (a) the variety of produce in the supermarket (her father had sold vegetables from a horse-drawn wagon) and (b) how schleppily women dressed while walking about in public. Now the latest in eggplant does little for me, but while I sit in the café, I am alert to its patrons’ couture. Recently someone has been ordering to-go of whom my mother would have approved.
She has precisely cut, collar length black hair, which she compliments with black suits or accents with white sweaters above black slacks. Her coloring – and the exoticness of her appearance in this sweat-shirted, Yoga-pantsed surround – makes me think, Persian – perhaps royalty. The other day, while awaiting her order, she turned and picked up a book.
When a panhandler (male or female) compliments my boots or hat, I am appreciative – and usually good for a buck. But these are times when men – even old and likely harmless ones like me – must be circumspect. (I am half-certain one woman avoids the café due to her having read my mind when I complimented her sense of style, a style which, I must add, featured tresses falling below her waist, micro-mini-skirts, and black fish net stockings.
“Thank you,” the woman with my book said. “I work in I.T. and sometimes have conferences to attend. Otherwise, I’m in jeans.”
We chit-chatted. No, she did not write; but she read.
No, she did not wish to buy; maybe next time.
“Felicite,” she said – and extended a hand.
Adele nodded when I told her of this gesture. “She must be comfortable with who she is.”

In other news, it was time to order new business cards. I decided to sacrifice the name recognition of the “UTNE Reader” with its eye-catching but problematic testimonial (“Lurid and fascinating… loathsome… (and) compelling”) for the lesser known but cozier “Everyone… should read everything Bob Levin has ever written” by Jog the Blog.
All well and good, until I received 750 cards with my name spelled wrong. Not that this hadn’t happened before. My publisher did the same on the spine of my third book At least, this time I caught it and received replacements at no charge.
But you think Ernest Hemingweigh or Sol Bellow ever had this problem?

The Greatest

I have been reading the second volume of Sidney Blumenthal’s four-volume biography of Abraham Lincoln (“Wrestling With His Angel”) without having read the first (“A Self-Made Man”).

One interesting thing in Blumenthal’s approach is how few of the first 125 pages (out of 850) of the book are directly about Lincoln. Blumenthal spends more time on other figures of the time, setting the stage for what is to come. Anyone with a high school course in American history probably possess a sentence or two’s worth of information about many of them — Calhoun, Clay, Webster, Stephen Douglas — but others, including President Tyler are even lesser known. Old Rough and Ready, who had been expected to be a nonentity when elected but turned out to be a strong foe of slavery. If he had not contracted cholera, after staying out too long in the sun, history might have turned.

In comparing the language and knowledge in the speeches and writings of these figures to contemporaries on the political stage, one can’t help but feel we are the downward arc of an evolutionary slide. But some actions make it seem civilization is advancing. Take one of my favorite characters so far. An anti-slavery state legislator in Kentucky and newspaper publisher, he engaged in one political debate in which pistols were fired. (Neither he or his opponent hit the other.) Another public appearance led to a brawl where he sliced off an opposition figure’s ear. And in a third, after a disputant’s gun had misfired three times, he gutted the fellow with a Bowie knife. None of this seemed to sully his public reputation.

In fact, a future heavyweight champion of the world was named after him.

Cassius Marcellus Clay.

Adventures in Marketing: Week 123

A satisfied “Cheesesteak” reader (“Overall, I enjoyed it very much…”) advises he has ordered a copy for his writer-son. He did, however, note objection to my use of the word “Faggot” in the title of one of my pieces, and he posed several questions. For most of these (“Why did you not write more about your brother?” “Will there be a sequel?” “Why did you go to Brandeis?”) I had answers ready with which to parry, slip-and-move. But one landed on my jaw.
Why, he asked, did I end the book with an old, lost friend asking by phone, “This Spruce Hill Bob?”
I thought, I did what?
Didn’t I go on for a sentence or two? Didn’t the phrase “If anyone had told me…” begin one of those sentences?
If “Cheesesteak” ended as my reader said, had the printer missed the sentences which followed, and had I failed to catch its error? Or had I omitted the sentences from the pdf I sent the printer? Either way, the fault was mine, and I felt humiliated. I considered denying a mistake had been made, saying the ending was intended, and providing justifications for it. It provided an openness, I would say. It implied a renewal or new beginning.
Dreading what I would find, I opened a copy of “Cheesesteak.”
The reader was correct.
I went to my Documents file. I opened “Cheesesteak.” The ending was as printed.
Then I searched for the phrase “had told me.” It was there – but seven lines earlier.
So the reasons I had just come up with for this ending must have been the reasons that moved me two years before when I finished the book but, when confronted by my reader’s question, had forgotten.
In a week when 36-year-old memories (which, by the way, I do not doubt) are the focus of much attention, I find this experience of interest.

Adventures in — (Well, On the Way to) — Marketing: Week 122

A woman flagged me down on my way to the café.
It had been a long time between hitchhikers. But if she was willing to take a chance on my backwards-facing baseball cap and faux letterman’s jacket and enter the Mustang, I was willing to take a chance on her many-colored cardigan and red leather boots.
Where are we going? I said.
Safeway? she said.
It turned out her sciatica had flared up on her way to buy the paper.
In the four- or five-block ride, it also turned out she was 72. She had been a teacher or a substitute teacher or a part-time substitute teacher for 20- — or was it 30- — years, but now she lived on $800/month. She had married a man, who had lied to her, and then she married another man, who had lied to her too. She had three children, who did nothing for her, and she had a son with adult-onset schizophrenia whom she took care of. This son’s behavior was causing her neighbors to try to force her from her home. I do not recall the specifics of the neighbors’ efforts, but if she had been a farmer in a western and they had been cattlemen, they would have poisoned her well and slaughtered her chickens and burnt down her barn.
But her neighbors were not cattlemen. They were members of the synagogue.
At this, I shifted my profile – and nose – from view.
The other day, she said, even though I could not afford it, I decided to do something special for myself. I bought a bouquet of flowers to put beside my son’s bed, so when he woke up, he would have something beautiful to look at. But when I came back into his room, someone had broken into my house and stolen all the best ones.
At this, I checked the accessibility of The Club, with which I lock the Mustnag’s steering wheel, in case she went for my throat, and I had to beat her to death.
Why are all people so evil, she said.
All people aren’t evil, I said.
Louise, she said when we reached the front door of the Safeway.
Bob, I said.


My “Thirteen Ways of Looking at Andy Kaufman” will be published in a future Full Bleed. I feel good about this because it seemed a conceptual – maybe risky – stretch and the best piece I’d done in years. Also it means I have four different new pieces coming out in four different print or on-line magazines and another, older one being reprinted in a forthcoming collection. I don’t have any parents left to feel proud of me, so I will feel proud of myself.
And when I think of the hospital beds I was lying in a few years ago…
As my pal Wildwood Bob Ingram signs off his e-mails, “Keep punching.”